The struggles of running a full-service sourcing and logistics business

Jason Wong

Founder

The struggles of running a full-service sourcing and logistics business

Jason Wong's personal struggles as a brand owner, worrying about the uncertainties of manufacturing his products across the world, led him to the founding of Saucy, a full-service sourcing and logistics business that helps fast-growing consumer product brands build a stronger and more cost-efficient supply chain.

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What is your company doing and what was the pivotal moment that led to the creation of your business?

I run Saucy, a full-service sourcing and logistics business to help fast-growing consumer product brands build a stronger and more cost efficient supply chain. Under Saucy, we also have Paking Duck, a custom packaging manufacturing business where we can save brands an average of 10-25% on their packaging needs. The creation of the business came from my personal struggles as a brand owner, worrying about the uncertainties of navigating manufacturing my products across the world which eventually led to me building the team to support it.‍

How do you identify and prioritize new growth channels?

I frequently talk to my customers and from those conversations, I’m able to understand where they gather around or get their information from. For instance, most of my customers gather in online communities such as Facebook groups, discord servers, founder group chats, which gives me an place to start from.‍

Which tech tools, software, apps, etc. do you use religiously in your business?

We use Slack and WhatsApp for communication and Clickup for project management.

What is that one opportunity that had a significant impact on your company's growth or direction?

Realizing that most consumer brands did not enjoy managing their own supply-chain, was overpaying for their goods, and most importantly didn’t know a service like ours existed. It became a huge opportunity for us to generate new business through just being in front of brands.

What are some of the challenges you’ve come face to face with on your entrepreneurial journey? How did you overcome them?

Managing the team to align with your goals. Most people could care less about your goals because they’re just in it for the paycheck. Hiring the right people is the most important first step, and everything else becomes a tad bit easier. We now have a much more rigorous hiring process to make sure we’re only hiring A players.